Proven YouTube Lead Gen Tactics from Agency Leaders

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 November 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about challenges and strategies related to lead generation, particularly through YouTube ads. They also discuss expanding skill sets, innovative marketing strategies, and navigating sales challenges. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:30) Challenges in Generating Leads from YouTube (03:01) Expanding Skillsets: YouTube Ads vs. Google Ads (05:52) Innovative Marketing Strategies for Agencies (09:06) Navigating Q4 Sales Challenges (12:01) Sales Team Dynamics and Growth Strategies Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so we have a little treat for you. So this is a coaching call from the agency
0:05.1	owners association. This is the group that Neil and I have for agency owners to help you grow
0:09.4	faster. So if you're in agency space, you are a services business. This is applicable to you.
0:14.2	It's a little preview of a call. It's probably 10, 15 minutes or so. And you get a sense for what it
0:18.2	looks like to be in the group. If you want to learn more about the group, you can go to marketing school.io slash agency.
0:23.6	Again, it's marketing school.com slash agency.
0:26.1	Hope you enjoy the episode.
0:27.7	Question is, to David, what are you working on or what's the challenge right now?
0:31.9	Sure. I mean, I'm still doing, you know, what we're doing for a while,
0:36.1	which is inbound calls from paid search and um after the
0:40.2	summer that's ramping up really nicely uh can't complain i think what we've been trying and hitting
0:46.6	our head on the wall for a while is just tracking and cracking youtube as a channel so how do we generate those calls from YouTube
0:58.0	because the clients are already there
0:59.5	and it's a matter of just selling them more.
1:02.4	So I guess the question there for the group
1:04.7	is how you would go about doing this, right?
1:07.0	So it's a totally different channel, right?
1:10.7	Like if you guys were doing SEO, you're now going to do paid search.
1:16.5	Your skill set is not there.
1:18.4	How would you think about, go about doing it?
1:20.9	Would you do it yourself?
1:22.4	Would you hire somebody?
	...

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