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An explosive new ad refers to the Beijing Olympics as the genocide games. NBA Boston Celtics player and human rights activists, and Ness Cantor Freedom, was featured in this ad.

The world's greatest athletic showcase.

But just outside the show, rape, genocide, slave labor, American companies are drunk on Chinese dollars, entangled with communist dictators committing atrocities and propping up

these genocide games staged by the Chinese Communist Party. And what can we do?

Stand for freedom. Defund the dictators. When you see made in China, put it down.

Servant Leadership Fund is responsible for the content of this advertising. He called for a boycott

of the Olympics in December and continues to plead for athletes to speak out against the widespread abuse of human rights across China and urge U.S. corporate sponsors of the Games to cut all ties with China.

He joins us now for his untold story.

And that's great to have you back.

Thank you very much for doing this today.

You know, we're now in the heat of the Olympics. And I just want to, for a moment, before I get to

what's going on right now in the Olympics, I just want to back up for a moment and just give you

a minute to explain to anybody who might not be aware of you. I think most people are out there

now. But tell us about your background

and why you're so passionate about human rights. You know, thanks for having me, first of all.

And, you know, the second, I think, you know, I remember, you know, when I was nine years old,

...