Welcome to Build Your Tribe with your host, Shalene Johnson.

Welcome to Build Your Tribe. My name is Shalene Johnson and today and every day I'm your host.

This is a show that I produce Tuesday Wednesday Thursday Friday and Saturday.

My goal is just to help people like you who are like me really curious about getting the word out

starting a business, designing our lives and finding purpose and just kind of getting short cuts

by learning from experts on the best way to do things and dude like it is crazy what's possible

in 2015 that was not even possible in 2013. It's really exciting. So I've created this forum where

you can ask questions I can give you the answer and if I don't have the answer I will find someone

who does and you probably already noticed that this is a shorter episode. Why? Well because you've

asked me to stick to my word and be brief and I you're right I'm very talkative and over the last

couple of episodes those episodes started getting longer and longer and longer and y'all are like

we love it but we really appreciate the bite-size episodes. So in keeping to my word this will be a

brief and bright episode at Promise. We're going to talk about blogging and before we go there I just

want to say this. I don't think that every entrepreneur should be doing everything. It doesn't make

sense that you have to focus two hours on Facebook and an hour on Twitter and an hour on Instagram

and three hours on your blog and four hours on Pinterest and two hours on YouTube like when would

you actually take care of your customers. My general rule of thumb has always been focus on two

platforms the two that make the most sense because that's what you love that's where you're having

success that's where your customers are and you're seeing results for your efforts and then once

you start to become more successful and you can really justify outsourcing some of the you know

mundane tasks the scheduling the collecting of of information and valuable content of cultivating

these ideas and looking into other platforms well then it makes sense to start branching off into

...