Welcome to Build Your Tribe with your host, Shalene Johnson.

Yo, what is up? This is Build Your Tribe 2.0,

where I answer your questions about anything related to owning, operating, and growing your business.

My name is Shalene Johnson and you name it, I've done it in business from selling knives door to door,

to infomercials, to used carlots, to online businesses.

I've either done it or I've coached somebody else to a level of success that you too can achieve.

You just need to know the formula to have a little persistence and some inside information.

And so that's what we're going to do here. I'm going to answer your questions.

No question too small, no question too big. If I can't answer it, I'll tell you where you can probably find the answer.

You can ask your questions by going to www.shalenejonson.com

forward slash ask shalene. So let's get to it y'all.

Hey Shalene, this is Bri Noble. I work with musicians to help them promote their music and also to build their business.

And I'm a fellow podcaster, I have the Women of Substance Music podcast where I play music by a female independent artist.

And so I have a freemium that I've created at ffemusition.com where people come and they get some information on some different income sources that they can use for their music business.

And I'm having some trouble with my email. People are not getting my emails that's getting stuck in the spam folder.

And so it makes me feel terrible because people think that I'm not keeping my word and sending the freemium that they asked for.

So I'm wondering if you have any suggestions on how to stay out of the spam folder. Thanks a lot, Shalene. The dreaded spam folder.

Trust me, I know all about the spam folder. We had a couple of nightmares on our hands this year. And because Brett and I together coach so many entrepreneurs who are in network marketing organizations. Wow.

A lot of them got hit hard because they were with email service providers who suddenly just made a blanket rule that they were no longer going to provide service to anyone who was in a network marketing organization.

And we were like, what? Who does this? Why do this? And when we searched a little further, what we found out is that they're, you know, just like anything when there's like one bad apple, they can ruin it for everybody.

So here's what I can say about the spam label number one, it's getting tougher and tougher not to end up in a spam folder because well, because most people know that if it's something that we need from a friend, et cetera, we can just filter for and we can find it.

And most spam filters are getting much better at filtering out any type of email that we're not interacting with or intentionally opening.

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