Hey, Alex here. Before we get into today's episode, I wanted to invite you to a virtual event that I'm hosting titled Podcasting Made Simple Live. It's for podcasts hosts and guests who want to grow their influence, revenue, and expertise on either side of the microphone. To see the details and to get a free ticket, please visit podmatch.com slash event. Tickets are normally $97, but if you enter code PM Live, you'll get free VIP access,

which is just my way of saying thank you for listening to this podcast. And now let's get into today's

episode. You're listening to Podcasting Made Simple.

Hi, my name is Kara Goodwin. And today I want to talk about how you can stand out as a podcast guest and create massive value for the host.

So I created my podcast in 2018. I have released about 450 episodes at this point, and I get pitched all day long. I get guests all the

time or their publicists who come to me and send me emails and want to be a guest on my show.

So I have a lot of experience of what makes the guests stand out. And also, because I am a guest as well,

I have learned through experience how to craft my messaging and get the conversation going

to guests on other people's podcasts. So the first thing that I want to encourage you to do

is to flip your mindset because you may be thinking, I want to encourage you to do is to flip your mindset because you may be thinking,

I want to appear on podcasts. These are the types of podcasts that I want to be on. And the host is

going to be so lucky because my expertise is so aligned with this show. So if you're pitching to

establish shows, the hosts likely

have a lot of candidates reaching out for them, who are highlighting their expertise, who

might be offering topics that can be discussed. And what really makes guests stand apart for me

is when they're thinking about how we can work together,

how we can collaborate, and our collaboration can be a win-win. As a podcast host, you're investing

typically a lot more time and energy and money into the collaboration than the guest is. Because we have

the upfront research to do on each guest, on each episode. We're obviously spending time in the

recording. We've got all of the financial costs of the software and the equipment. We've got our established reputation, and guests are coming in

and kind of riding the wave of what we've already created. So it really catches my attention

when a guest acknowledges that they can add some value back to me, and it's not just about them wanting exposure,

...