4.8 • 5K Ratings
🗓️ 4 December 2023
⏱️ 5 minutes
🧾️ Download transcript
[You’re listening to a preview of this month’s Product Recall, available exclusively on our Patreon. To hear the full episode, join us at patreon.com/forever35.]
Doree reminds Kate of a time, just 25 years ago, when the options for buying beauty products were basically limited to the drugstore or department stores. Then, the very French, very chic Sephora we know and love came to the States. Doree and Kate discuss the surprising consumer hesitation of standalone beauty stores in the US, the brand’s massive growth during the 2008 recession, and the origins of the famous backlit black-and-white shelves.
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| 0:00.0 | Hello and |
| 0:13.0 | I'm Doreseil's product recall. |
| 0:15.0 | This is where we deep dive into the stories behind iconic products. |
| 0:22.0 | I'm Kate Spencer. And I'm Dory chaffreier. This is also a this is a |
| 0:26.9 | Patreon exclusive episode. It is and today Dory is leading the charge. I sure am leaving the charge but before I get to the |
| 0:35.3 | charge before we get there before we get there you can email us our |
| 0:40.7 | patron email is Kate and Dory at gmail.com and you can also call or |
| 0:47.8 | text us if you have thoughts on the episode or ideas for new episodes 7 781-56, what is it? |
| 0:54.4 | 781 591 0390. |
| 0:59.4 | 0390. |
| 1:00.4 | And then of course in our discord, you can all, if you have suggestions for future product recalls, you can always make them there. |
| 1:07.0 | Okay, in the grand tradition of product recall, Kate does not know what we're talking about today. |
| 1:16.0 | What will it be? What will it be? And to begin, Kate, I would like to read to you the first couple paragraphs of a newspaper article and I'd like for you to tell me |
| 1:39.5 | like around what year you think this is from. Okay, okay, I'm ready. |
| 1:44.0 | On an unseasonably balmy Saturday, |
| 1:47.0 | a day when most New Yorkers are either sipping iced |
| 1:50.0 | Javas or drinking in the sun, |
| 1:52.0 | about a dozen women line up outside a store in Greenwich Village. |
| 1:56.0 | They are waiting to buy dot dot dot makeup. It is a familiar scene at Mac, the city's first branded Cosmetics Boutique, situated on a tiny |
| 2:06.5 | patch of Christopher Street. |
| 2:08.7 | There in the premeditated quiet and exotic mix of staffers take their time doling out advice and hawking lipsticks with names like |
| 2:16.3 | Desire and film noir. So far, despite the weekend lines and other cult-like behavior, |
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