What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of The Founders Journal, My Daily Audio Diary, made public for the world, where I talk about the biggest wins, losses,

learnings, and lessons behind the scenes at Morning Brew and today I am talking

about process and why process gets a bad rap that it does not deserve.

Let's hop into it.

So I want to start this by saying that I am someone who generally doesn't operate with a whole lot of process.

So I am not like a lover of process who has everything color-coordinated in a notebook. I'm not someone who has you know 10

sticky notes on my desk that I'm moving from left to right during the day to tell me

what activities to do. So I am a I'm someone who appreciates process but not necessarily

someone who was born and intuitively understood how to create process. The

reason I bring this up is because I've in recent days been able to talk to people in the business new employees in the business who are building process around things we've never had process around before, as well as me experiencing parts of the business,

where I've said to myself, oh wow, like it would be incredibly helpful if we had process here to have a more airtight system.

The reason I also bring this up is I feel like we as

professionals as companies grow and we're part of larger or growing companies and we talk about things

being less innovative or being less creative.

I feel like oftentimes the scapegoat of companies losing their creativity or innovation is process.

Like, you know, people will say, you know,

there's been too much process and structure added

and process means red tape.

And red tape means we can't get things done as quickly.

And so what I'm going to try to do

is I'm going to try to advocate for process

and why process can actually be an unlocker

...