What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew.

Coming to you with another episode of The Founders Journal, My Daily Audio Diary,

made public for the world, where I talk about the most interesting conversations,

lessons, learnings, wins and losses behind the scenes at Morning Brew.

Today we are talking about three lessons that I learned from the godfather of marketing himself

Rashad Tabakwala. Let's hop into it. So what I want to start by saying is Rashad Tabakwala is one of the most well respected thought leaders in the world of marketing,

but all of the lessons I'm about to talk about are way more applicable to business

and entrepreneurship more broadly than just marketing. First of all for people who

didn't tune in for the CMO series where I interviewed Rashad.

Quick background on Rashad.

Rashad has been in the marketing and advertising world for 40 years.

He was most recently chief growth officer of Publesis. Publisis is one of the largest marketing

and advertising holding companies in the world. Has over 80,000 employees. He was

one of the most senior people there and you know what I always like to say is I believe in every industry.

90% of people are thought followers.

10% of people are thought leaders.

And Rashad is without a doubt one of the greatest thought leaders in marketing and

advertising. So let's hop into the learnings. Basically it was funny we were talking

Sarah and our team who's done an amazing job putting together the

the CMO series her and I were talking after the interview and you know she

basically said this guy is just an encyclopedia library of just incredible sound bites and quotes and that's exactly right.

You listen to Rashad and you just feel like you were learning with every word and sentence that

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