What's going on? Welcome back to the game. We're talking about making more money, making more

impact, and all of that fun stuff along the way. So today, I want to talk about creators.

I want to talk about people who have audiences. And that could be in the form of email list,

that can be form of subscribers or followers, but fundamentally, an audience of people who know

I can trust you. I want to talk about the big mistake that I think a lot of creators or audience havers

make when attempting to monetize their audience.

Now, I will probably make a different podcast at a different time about what to sell if you're

going to make your first offer to an audience.

But for today, I want to talk about the actual mistake that occurs.

And so if you have an audience or like to have one,

this is a big one for you.

And I will promise you this, which is,

once you see this, what I'm about to share with you,

you will never be able to unsee it.

If you listen to this and realize that,

oh, shoot, this is me. I've made this mistake. The good news is

you're just like everyone else, so don't worry about it. But you can't take steps to unwind

it, which I'll talk about as well. Okay. So here's the situation. So let's say we've got

influencer, influencer X, all right? And he's got an audience of, let's say, backcountry rednecks, awesome.

Cool.

That's the audience.

He decides, okay, I'm going to sell something to my audience.

...