When you use the word guarantee, I know that's a lot of people in the professional industry,

like they don't want to use that word because if they try and guarantee something that might give

people permission to not actually put in the work after they make an investment or have you hand

held them and do everything for them. And so I'm wondering if you can speak to like when you're

offering a guarantee what your approach and strategy mindset is around that. Yeah, I think that

defines them. So, you know, number one, I have the perspective that I can only provide the value

that I provide and I have years of situational knowledge and dummy tax on how to re-engineer that

vision of apathy of liability, right? There's a fine line between liability and accountability and

I find that those people that live in blame, shame and justification below the line will tend to

fall within the context of a guarantee and feeling the shortages and voids and obstacles that

they may be accountable for and then use liability to blame shame and justify why they would want

not to participate or to get a refund, but the truth vibrates the fastest and you'd be amazed

when you're providing the value. And remember, I said articulate the quantitative value not

subjective value and I'm going to unfortunately hurt everyone's ears right now is that a guarantee

falls short when you're a purple dinosaur and when I say what I mean by when you're a purple dinosaur,

it's that purple dinosaur named Barney and, you know, so many people live in blame, shame and justification

in the softer world of subjective value that can be manipulated oversold and back-end sold and they

sit there in a relationship of business relationship, which is based off of profitability providing

more value than you're asking for and they sing the favorite song, right? I love you. You love me.

Nobody makes any money and that's about 90% of the coaching and mentoring and speaking world,

right? They give a lot of love, the development, they go to these workshops and everybody feels

really good, but you don't make shit. And so if you're going to walk the walk and talk the talk,

...