Primally Pure - Fewer Ingredients, Superior Results

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 July 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Bethany McDaniel, founder, and CEO of Primally Pure discusses the challenges and lessons learned while nurturing the expansion of her brand. She talks about her personal journey of growing into the role of CEO, and how her company has been able to thrive during a global pandemic.

In Part 2 of this feature, Bethany talks about, The difficult task of scaling up her company, What mishaps and mistakes were made during the hiring process, and, How her mistakes helped her learn crucial managerial skills, How she branched out from e-commerce and opened up a holistic spa, How she built personal connections with her customers through her blog and social media presence, How she credits a personal connection as being a key differentiator and the main reason her company has seen an increase in sales during a global lockdown, Bethany then gives a run-down of top-selling products and her vision of the future, and so much more.

Join us while Ramon Vela interviews Bethany in Part 2 of this episode and listen to her share the inside story of a brand.

For more on Primally Pure visit: https://primallypure.com/

MarketerHire - https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	I think early on I didn't really know that these resources existed, or maybe I was just too
0:26.6	caught up with my head down to really look for health outside.
0:31.2	But once I, the first podcast I started listening to was Jenna Coucher's Gold Digger podcast, and my mind
0:39.6	was blown.
0:40.2	I was, I binge listens to every one of her shows.
0:44.9	I ended up joining her mastermind later on, and she's became a mentor of mine.
0:49.6	But I just started listening to every podcast I could.
0:54.7	I started reading books, just talking to people, asking questions.
1:01.0	You know, there's that phrase that you don't understand how much you don't,
1:04.1	or you don't realize how much you don't know.
1:06.4	And the more you know, the more you realize how much you don't know, that's what it is.
1:09.9	And that's still like so true for me.
1:12.2	And I'm still kind of on this quest to learn and grow as a person and as a CEO.
1:19.4	So it's definitely an ongoing thing.
1:26.7	Every day, a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.
1:34.1	That's why I refer them to marketer hire.
1:37.4	If you're looking for a marketer who specializes in direct-to-consumer in e-commerce work, such as Facebook or Google ad specialist, growth marketer,
1:45.7	social media maven, or an expert in another marketing role, give marketer hire a try.
1:52.1	They have extensive experience and come from some of the best companies like Uber,
1:55.9	Headspace, Swell, Third Love, among many others. And guess what? It's simple and it's fast tell them about your
	...

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