CHOMPS - Be Scrappy if You Want to Succeed

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 July 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Recorded in my closet during the lockdown. Audio is choppy but the wisdom is real.

Many Americans live fast-paced, on-the-go lifestyles. This doesn't always make it easy to find the time to sit down and enjoy a healthy meal. What’s worse is that many “healthy snacks” are actually full of preservatives and loaded with sugar. So, what does it take to get some clean protein on the go? Create your own product, of course.

That’s exactly what Pete Maldonado did when he co-founded CHOMPS: the all-natural, grass-fed, non-GMO, keto-friendly, certified humane meat sticks. Here’s his story…

In Part one, Pete talks about How his early days as a fitness trainer triggered the need for a new product, Why his first business venture, called Frozen Fitness, failed, and the valuable lessons learned, How he came back with a smaller, much simpler idea: the meat stick, How an initial investment of $3,250, “Getting as scrappy as you possibly can get,” and “a few hundred bucks of Facebook ads,” led to CHOMPS selling out inventory in only 30 days, How Chomps eventually catapulted itself onto the national market when it was incidentally featured on the front page of uncrate.com and so much more.

Join us while Ramon Vela interviews Pete in Part 1of this episode and gets the inside story of this amazing brand.

For more on CHOMPS visit: https://chomps.com/

Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	We started so small and with such a small investment
0:24.4	and just built this up from literally nothing.
0:28.9	I think it's worth talking about because, you know,
0:31.4	I put $3,250 into this.
0:35.1	Rashid put $3,250 into it.
0:37.8	And we went in and it was just getting, getting scrappy as scrappy as you possibly can get.
0:45.1	And again, I taught myself how to make, how to build a website.
0:49.7	We, you know, we made some of these samples.
0:52.2	We didn't go hire a food scientist.
0:55.0	We were actually able to, we leveraged a couple consultants in that,
0:59.6	or it's, you know, hourly rates here or there that were able to help us do that,
1:03.7	that R&D process.
1:05.5	And we just started very simply.
1:09.5	There's really no, I mean, no other overhead. It was just the two of us.
1:12.6	We were running it out of my second bedroom in our apartment that my wife and I were living in in Chicago at the time.
1:19.6	And we just went to town and we used a few hundred bucks to create some Facebook ads. Back then I so I will say back when we
1:30.3	did that Facebook advertising was a lot more profitable than it is nowadays your
1:35.8	cost per acquisition wasn't nearly as high as it is now so timing was was on our
1:41.4	side back then but it's nowadays it's a little bit more difficult and you need
1:44.6	to have more of a budget to prove it out, to prove it out. But I, we were very quickly able to,
	...

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