Pricing Secrets For Your Product or Service | Ep. #986

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 April 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Pricing Secrets For Your Product or Service [00:55] Pricing is a great way to increase revenue. [01:10] If your product isn’t good, increasing pricing will not help you. [01:40] ProfitWell has a lot of free content on this subject. [01:50] Win Without Pitching is a good book on this matter, as well. [02:30] Eric’s office is coaching people on growing their businesses. [02:52] As long as you are providing high value, you can charge a high price. [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price. [04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price. [05:05] That’s it for today! [05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eretsu.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about pricing secrets for your product or service.
1:02.8	So, Neil, I mean, we've been doing this for quite a while.
1:06.4	Pricing is the biggest lever that you can pull,
1:09.2	and not enough people adjust pricing enough because people are scared.
1:13.0	What are your thoughts around this?
1:14.4	Pricing is a great way.
1:15.4	If you look at Intercom, they've grown into supposedly over 100 million a year in revenue.
1:20.4	And they adjust their prices, if I'm not mistaken
	...

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