In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Hiring a PR Firm Worth It? [00:45] PR Firms will help you get more coverage. [01:15] Some charge a retainer, which is a lot of money per month. [02:45] Paying as you go is a better model. [03:10] PR firms on retainer aren’t always the most productive or proactive. [03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you. [04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns. [04:20] PR is good for building brand trust. [05:00] For the vast majority of people, hiring a PR firm won’t be worth it. [05:20] Check out the book Purple Cow. [05:30] That’s it for today! [05:53]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.