I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com.

All right, guys.

So I'm Stephen.

I am not a founder, so I am head of products marketing I'm paddled.

So my role basically is to connect with information streams between the technical expertise

and the UX knowledge of the product team, as well as the communication abilities and the skills

of the marketing team.

And so the real things we think about are, number one, who do we sell to, how do we talk

about that product, and how do we price and package right product?

And so Paddle were a all-in-one, payments, billing, and subscription management, tax management

solution.

But I actually come over to paddle from the acquisition of a company called Profilwell last year,

which went for $200 million.

We have a free subscription analytics tool.

We also have tools for automated your retention and optimizing a pricing strategy.

So a lot of today's presentation is going to focus on, you know, what I've learned in product marketing, but also our work, helping other companies with

...