Hello and welcome to the WTF One podcast. I'm your host, James Coker, along with Luke

Luke, hello James. How is everyone? Doing great. Today we are going to be previewing the Formula

1 Heineken, Las Vegas Grand Prix 2025, another night race on the Formula One calendar. This is now,

I believe, the third year that F1 has raced in Las Vegas. And I got to tell you, I am so excited.

Yeah, it's the new, I guess, well, it's the biggest kind of showbiz race of the year now right there's

it's it's on the Las Vegas strip right it has to be the biggest glitz and glam obviously

there's Monaco which always has that crown jewel that that heritage but Vegas is only three years in

and it is instilled itself as a instant classic and And yeah, based on last year, you were there

last year, but I heard very, very good things from all people around. Not just the experience,

but I think the brand presence, activations, it's clearly the most commercially

attractive race for a lot of brands around the world.

Are you right saying that?

Yeah, I think so.

I think one of the things that it has going against it is the fact that it's towards the end of the calendar,

towards the end of the year.

And I think by this time, a lot of brands and sponsors have used up their year's budget for

activations.

So you might see more at a place like Miami and Cota than you do in Vegas,

but it's still a race that everybody wants to be at.

I feel like it's it's stolen a lot of Miami's thunder in that way.

And it's it's stolen a lot of Miami's thunder in that way and it's just getting to see it under the lights, getting to see the cars going down the strip. I'm sure if you live there,

it's a pain in the butt. But getting to go to Vegas and stay on the strip and walk 15 to 20

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