Hi everyone, I'm Francine and I can't wait for you to hear my next conversation with the chief executive of Rolls Royce.

He really took over Rolls Royce from the brink and had a massive transformation plan.

So we talk about how he did that, his leadership style, why he hates being called blunt,

and also what kind of advice he gives to other British brands.

Duvonne, you brought Rolls-Royce, right, a British heritage brand back from the brink. I mean, do you feel sometimes like you're carrying the weight of British industry

because you've made it a success?

Yes, sometimes.

Sometimes because I think there's this discussions whether companies should move to the

U.S. market.

I'm sure, for instance, you ask those questions.

So actually demonstrating that you can be in this market, we are a global company, but obviously

British origin.

And frankly, after a point, it is never about you.

You don't want to fail all the stakeholders, employees, investors, even government.

So it is never about you anymore.

Make sure that is sustainable success and actually you can build on it.

And that's where your legacy comes.

What can other British companies learn from Rolls-Royce?

A lot.

I always advise companies to business model level.

Are they actually set up to win?

If not, fix the business model.

...