Press Coverage Without a Publicist or a Plan and How Jennifer Meyer Built a Jewelry Brand That Has Lasted Twenty Years
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 24 June 2025
⏱️ 40 minutes
🔗️ Recording | iTunes | RSS
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Summary
If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.
Press coverage can change the trajectory of a brand, but it almost never arrives the way founders plan for it. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Jennifer Meyer, the designer and CEO of Jennifer Meyer Jewelry, to talk about the accidental press moment that launched her business and what she had already done before anyone was watching. If you are a founder trying to understand what getting press actually does for a brand versus what sustains it, this conversation is going to reframe how you think about visibility entirely.
Jennifer shares one of the most grounded real founder stories about what press coverage looks like when you have no publicist, no budget, and no plan. She walked into jewelers' workshops downtown with a bad sketch of a leaf. She asked everyone she knew for a Barneys connection until a random friend came through. She showed up to that lunch with her jewelry in zip-lock bags, handed over an invoice on the spot, and weeks later Barneys placed an order. When the leaf necklace appeared on Jennifer Aniston at the peak of her cultural moment, it was, in Jennifer's words, leaf mania. But she is clear that the press coverage alone did not build a twenty-year business. Her publicity strategy was simpler and harder than any PR firm: make things women actually want to wear, talk directly to your community, and never mistake one earned media moment for a sustainable brand.
This episode is for women founders who are trying to figure out how to get their brand in front of the right people, for founders who have had a moment of press coverage and are not sure how to build on it, and for anyone who wants an honest look at what founder visibility actually requires over the long haul. Jennifer's story makes one thing clear: the unglamorous work you do before the press arrives is exactly what determines whether you can hold the room once it does.
Episode Breakdown:
00:00 Jennifer Meyer’s Journey from PR to Jewelry Design
10:33 The Breakthrough: Jennifer Aniston and the Barneys Order
14:29 Building a Brand Through Transparency and Hustle
21:20 How Social Media Changed the Game
27:49 Inspiration from Women and Celebrating 20 Years
35:19 Real Advice for Aspiring Female Founders
Connect with Jennifer Meyer:
http://www.instagram.com/jenmeyerjewelry
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, founder and host of Dear Founder. |
| 0:05.4 | And in just a few minutes, you're going to hear Jennifer Meyer share how she started her jewelry |
| 0:10.0 | company by simply getting started. 95% of the guests on this show say that the number one thing |
| 0:16.9 | you can do as a founder is to just get started. It doesn't have to be perfect. You don't have to |
| 0:22.3 | know what you're doing. And as you'll hear Jennifer share, she asked for help and support as she was learning. |
| 0:28.7 | Guess what? This is the best way to get your business off the ground. This is also why I started our |
| 0:35.1 | online networking community that Deere Founder Forum. To give you the networking community, the dear founder forum, to give you |
| 0:38.6 | the networking community that I saw it when I became an entrepreneur 15 years ago. Only for you, |
| 0:44.9 | once you join, the entire community is at your fingertips instantly. The dear founder forum is |
| 0:51.2 | designed to give you that true connection with other women just like you who are building and growing their own businesses and brands. |
| 0:57.9 | Join us inside and you'll have access to monthly office hours with me, monthly expert workshops with some of my closest entrepreneur friends, |
| 1:06.4 | a library of resources and tools to help you grow your business, and of course, our amazing community |
| 1:12.0 | filled with women entrepreneurs just like you. Click the link in our show notes, and I hope to see you |
| 1:17.9 | inside soon. Welcome to Dear Founder, the podcast that pulls back the curtain on what it really |
| 1:25.5 | takes to build and grow a successful business. |
| 1:28.5 | No gatekeeping, no fluff, just real talk. |
| 1:32.6 | I'm your host, Lindsay Pinchuk, award-winning entrepreneur, founder, and proud member |
| 1:37.5 | of the 1% of female founders who led their company to an acquisition. |
| 1:42.6 | I bootstrapped my first company from $500 to seven figures before selling it |
| 1:47.1 | and learned more from the mistakes than from the wins. |
| 1:50.6 | What started as a podcast here has grown into a movement, |
| 1:54.5 | supporting female entrepreneurs like you through not only this show, |
... |
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