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Presence: Fish! Time to revisit a culture classic?

Eat Sleep Work Repeat

Bruce Daisley

Workplace Culture, Social Sciences, Management, Work, Culture, Business, Science

4.7991 Ratings

🗓️ 16 May 2024

⏱️ 27 minutes

🧾️ Download transcript


This episode is part of the Presence project: Presence: Fixing culture starts with your calendar, not your office

In the 2000s a book called Fish! A remarkable way to boost morale and improve results became a bestseller. A small book, it was often used by companies accompanying a video of the same name. Together the two told a story of the culture of the fish market in Seattle, a noisy, bombastic place, but a place that was filled with joy. I first encountered Fish when a firm came to pitch to me when I was working in publishing. They told me that their culture was Fish. 

There are a few things that stood out from it. The idea of intentionally designing culture isn’t new but this seemed to be explicitly linking culture, emotion and mood. 

There were 4 principles of Fish

  • Play
  • be there
  • make their day
  • choose your attitude

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Today's episode might have featured very heavily if we did something about workplace culture in the 2000s.


In the 2000s a book called Fish, a remarkable way to boost morale and improve result, became


a global bestseller.


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