People got into their business, whatever that service business is,

because they wanted to provide a service to the world.

The root of the problem, the failure rate of chiropractors

for paying back their loans is around 50%.

I cannot tell you how many chiropractors I meet in restaurants

because they're my server.

Or servicing me, like in the AT&T, I met somebody the other day I was there

and he was like, I used to be a chiropractor because they come out exactly that disempowered, disillusioned and not top the basics. Hey guys, J.B. here in the Wolf's Den. Great guest today. Very interesting angle here on sales and persuasion. One of the things that I always say is that

people miss the point that sales is not just for traditional sales people as if you're selling a product like a car

insurance policy that were all in sales doesn't matter what you do. Well that

actually applies directly to professionals like doctors, dentists, chiropractors,

messusis. Anybody who's really in business is providing a service to someone else, you have to be a close, you have to know how to

essentially communicate what you have, the value what you're offering in a way that connects

with your patients or the people you're providing a service to and makes

it not just want to buy from you but also come back again and again and also

recommend you to their friends. Well this couple here we have Dr Lacy Book and Dr. Dills, it's showing,

John Dill right?

Sean Dill right?

They actually do just that and that's what I think is really, really cool.

They're focusing on the sale side of the equation,

but to service provider.

So how does a doctor or a chiropractor or a dentist

...