Shoshana Berger is the editorial director at IDEO and coauthor of the book A Beginners Guide To The End. Shoshana got her start as a writer for a magazine called Bikini (no jokes) for whom she interviewed Jeff Buckley and Allen Ginsberg. That led to writing for the New York Times, SPIN, WIRED, and a stint as the editorial director (more like “cool-hunter”) for Young & Rubicam. With little more than a fuzzy idea and a boil in the blood, she went on to found ReadyMade, a national do-it-yourself design magazine. The venture was funded by 10 credit cards. (Her credit rating is excellent). ReadyMade was a finalist for National Magazine Awards in 2005 and 2006. After co-authoring the book ReadyMade: How to Make Almost Everything (Clarkson Potter), she sold the business to the Meredith Corp., publisher of Better Homes & Gardens. Shoshana then joined WIRED as director of special projects in 2011, and launched a new website, WIRED Design. She landed at IDEO in 2013 as editorial director and hasn't looked back. For more of Shoshana: Twitter: https://twitter.com/shoshanaberger Instagram: https://www.instagram.com/shoshanaberger/ To become a patron and help this program continue producing Mood Altering Substance, go to www.patreon.com/hellohuman and pledge any amount. For more of us: Facebook: https://www.facebook.com/hellohumans.co/ Instagram: https://www.instagram.com/hellohumans.co/ Twitter: https://twitter.com/HelloHumans_co And if you’d like to buy us a coffee (or burrito) once a month to help us keep going, you can become a patron by going to https://www.patreon.com/hellohuman and making a pledge of any amount.