Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 June 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Prediction: Google’s AI to personalize search better than ChatGPT, Starbucks' 7-month turnaround (01:00) Prediction: Why Google's AI will be able to better personalize your search experience over ChatGPT (05:37) The Starbucks turnaround story - 7 months to insolvency, 10 incremental customers (16:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	I believe Google's AI will be will be better at personalization or
0:04.4	personalizing your search experience over chat DVD. Oh yeah I mean yeah well I
0:10.1	like they have access to your Gmail they have access to your drive they have access to everything
0:15.3	bingo not even just like search but just anything when you're using the AI I believe it'll be much better
0:21.3	for you right this is is like dude in Gmail you
0:24.3	nailed it. They can just go and scrape everything that you bought right from
0:29.4	Amazon and be like this is what Eric likes. So when he has Gemini a question, this is the type of stuff we should end up showing him. I don't think they're doing anything like that right now, but I bet you they'll start doing that.
0:42.0	ChatGPT doesn't have the data that Gemini has.
0:46.0	Yep. Or Google has.
0:48.0	Yep. Yeah, imagine how much affiliate commission
0:50.0	Google is going to get off this.
0:52.0	Yeah, it's kind of ridiculous to think about.
0:54.3	Because they'll know all your preferences.
0:56.0	They'll tell you when you need to renew again.
0:57.6	Based on the product that you buy,
0:59.0	how often you need to, you know, maybe pick it up again,
1:02.0	and they'll just collect maybe a 10-15% cut on that.
1:04.6	And by the way people laugh at me all the time when I'm like this is where I think the
1:08.5	blockchain comes into play to verify transactions and easily you know loop everything
1:12.3	together because affiliate marketing is like it's hard to
1:14.0	connect everything together right because you have to sign up for different accounts and things like that.
1:17.2	But that's going into the weeds a little bit. But I think we are going to see a lot of these these assistance helping us
	...

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