Dude, something that's worth talking about too, speaking of things getting harder.

So my friend Guy Tano posted this on on LinkedIn, so he says this.

He says, I've always said top of the funnel content marketing is a waste of time for B to be SAST and I was

right Google's wiping glossary pages and broad searches off the map with AI answers.

The latest solace put together an excellent analysis of queries triggering AI snapshots and it's garbage searches like what is SEO, ROI meaning, CRM, influencer marketing etc.

Marketing teams are being forced to do better and it's about damn time everyone's got to step up and I like that I like that quite a bit because it used to be a cool thing to make these glossaries and you get a bunch of traffic for it but it's all irrelevant traffic anyway.

And it's basic, right?

And I've talked about this in the past.

When we generate leads for our agency, a lot of it's coming from and revenue, it's not the majority of our traffic, it's probably the least amount of traffic.

It's someone typing in random stuff and I'm making up a term, but it's stuff like,

we have a blog in 20-something languages and we have six different products.

What's the best way to structure our website?

Like is people getting very specific and enterprisey and that wasn't the exact search term but we got a multi-million dollar

account I believe it started around six hundred thousand dollars from that

search term but it wasn't exactly that search from but there's something around

there it was a six hundred thousand dollar project that eventually ended It wasn't exactly that search from, but there was something around there.

It was a $600,000 project that eventually ended up turning into a multi-million dollar a year project,

and we've had that customer for probably three, four years now.

But by the way, by the way, so Meta has this thing over here, I was looking at the Washington Post.

So Meta's oversight body prepares to lay off VP's.

So they're cutting a lot of VP's because they're trying to also save on cost too. So you're seeing a lot of

people cut middle management because VPs are very much middle middle air

...