PR Revolution: Putting People First in a Digital Age with Jennifer Bett Meyer and Melissa Duren Conner of Jennifer Bett Communications

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 20 February 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Enjoy this video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! In the post-pandemic world, running a PR agency can be challenging amidst the ever-changing media landscape. However, Jennifer Bett Meyer and Melissa Duren Conner of Jennifer Bett Communications understand the importance of maintaining your core values while evolving your agency. Five years after appearing on Superwomen in 2019, Jennifer and Melissa share how their agency has evolved. Jennifer Bett Communications celebrates its tenth anniversary this year, and even with a decade of experience, Jennifer and Melissa still love pitching. Despite having experienced many highs and lows, they remained true to themselves after the pandemic by concentrating on brand storytelling and maintaining personal relationships with editors. Jennifer and Melissa are proud to run an agency that puts women first, especially mothers. They believe that success can be achieved by reimagining the workday and prioritizing family. For female founders just getting started, Jennifer and Melissa are always available for office hours. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Guest Website: jenniferbett.com Social Media: @jbettcomm @jbc_pr Big Ideas: How intentionally building your client roster can help you get through crises Keeping your PR agency relevant in the ever-evolving world of media The importance of developing relationships with the editorial communities How the mistake of moving too quickly can affect your business Helping your struggling business by bringing in the right person Navigating the co-founder relationship with effective communication The balancing act of running a company as a mom and changing the way we view moms and work The importance of supporting your team's personal life to better their professional life The best ways to amplify your brand or business when you're just getting started The importance of female founders supporting one another Links: Listen to Jennifer and Melissa’s First Podcast Appearance on Superwomen Sign up for the Office Hours Newsletter Email Jennifer and Melissa about Office Hours Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you ever see a successful woman on your feed or in a magazine and think, wow, it must be
0:05.6	nice to have it so easy. Well, think again. Behind that glossy cover or smiling face is a ton of hard work,
0:12.8	countless failures, and endless learning experiences. I'm Rebecca Minkoff and I'm here to tell you
0:17.8	that success isn't a walk in the park. It takes grit, resilience, and a
0:22.6	willingness to take risks. That's why I created Superwoman, a podcast that peels back to varnish
0:28.2	and gets into the nitty gritty of what it takes to make it as a woman in today's world.
0:32.6	From luminaries and game changers to women you've never heard of but should, this podcast is here to inspire you to take your next leap, no matter how daunting it may seem. We'll explore the sacrifices these women have made, the highs and loaves they've experienced, and the lessons they've learned along the way. So if you're ready to be inspired and learn from some of the most successful women out there, Join me on Superwomen. Together, we'll uncover the stories behind the successes and prove that
0:59.5	with hard work, determination, and a little bit of luck, anything is possible.
1:08.6	Hey, everyone, you're listening to Superwomen.
1:13.2	Today's guests are back for round two.
1:18.4	I interviewed these incredible ladies when I first launched the podcast.
1:19.8	One is a dear friend.
1:22.1	The other is an even greater friend.
1:31.1	Jenny and Melissa started JBC Communications 10 years ago and have continued to withstand the challenges of a crazy shrinking editorial and magazine environment and helped architect the growth
1:38.5	and personal brand for so many companies you know and love, parachute, Dorsey, primary.
1:45.9	We go deep on motherhood, how they have encouraged a culture of empowering more women to be
1:53.6	able to figure out motherhood and life, how they weathered the pandemic, and what
1:58.5	excites them about going to work every day.
2:01.5	Take a listen.
2:02.7	Welcome back to the podcast.
2:05.1	You guys were two of my OG guests, Jenny and Melissa from JBC Communications.
2:12.0	We go back 20 years a little bit.
	...

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