The

The Welcome to the Disclosure podcast. If you enjoy this episode and the work that I'm doing here,

then please consider checking out my

substack where I post regular articles. You can also support my work by becoming a paid member

of my substack, through which you will also gain access to weekly articles or by making a donation

through my website. For those of you who do support my work, thank you so much. I am incredibly grateful and appreciate it very much.

Links for everything can be found in this episode's show notes.

Leaving a review for this podcast is also really helpful and encourages more people to listen to it.

I hope you find this episode interesting and informative and thank you for listening.

So recently I uploaded a substack where I was talking about this ruling in the UK by

the Supreme Court regarding Oatley's attempts to trademark the slogan post-milk generation. And I'll put the link for the

substack in the show notes that you can read it if you'd be interested in doing so. But I also

wanted to expand a little bit about a little bit on this because I think this story,

and I'll recap in just a moment, for those of you haven't come across it yet.

I think this story is really symbolic in terms of the direction of censorship around plant-based terminology and what words can be used.

But I also think it's quite symbolic of these kind of cynical tactics by the animal product

industries to sort of obfuscate the truth around what their intentions

are and also to try and, obviously, it's to try and turn people away from purchasing these products

or maybe to create sort of financial issues for some plant-based companies, because actually

one of the knock-on effects of this ruling is that packaging for OLE is no longer

valid. Now, I don't know if they're given a grace period to phase it out. Presumably they are.

I don't know for certain, though, so you'd have to double check that. But it means that going forward,

...