Positioning Strategy: How to Ensure Your Message Connects

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 28 August 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.

Guest: Jackie Hermes | Show Notes: socialmediaexaminer.com/681

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Transcript

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0:00.0	Are you feeling overwhelmed trying to keep up with all the AI changes?
0:04.7	Trust me, I know how it feels.
0:07.0	The marketers who are truly thriving today with AI have discovered something really important.
0:14.2	They're not doing it alone.
0:16.8	At the AI Business Society, we've created a community where smart, curious marketers like you,
0:23.4	share discoveries, troubleshoot their challenges, and celebrate breakthroughs together.
0:29.8	Listen to what Marissa Shadwick had to say.
0:33.0	Quote, I found my people.
0:34.6	I love chatting about our experiences with AI and supporting each other on our journey
0:38.8	towards the future."
0:41.0	Unquote.
0:41.9	Stop navigating the AI revolution by yourself.
0:45.5	Join our community of innovators and let's grow together.
0:48.7	Visit social mediaexaminer.com slash AI to learn more.
0:54.0	Before we get on to today's show, here is something that might surprise you.
0:58.3	Every marketer using AI is at one of four distinct readiness levels.
1:04.2	Here's what's scary.
1:05.7	Most marketers, they have no idea which level they're actually at.
1:09.4	While you're wondering what AI skill to tackle next,
1:12.8	your competition is already a couple steps ahead of you because they have a clear roadmap.
1:17.4	They know exactly what to focus on because they understand their AI readiness level.
1:22.6	The difference, they took our free AI readiness assessment. It doesn't just tell you where you stand.
	...

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