Educational Video Ads: The Secret to More Leads and Sales

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 21 August 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad framework plus cutting-edge ways to integrate AI video tools like Google Veo 3 to rapidly boost performance, I interview Aleric Heck.

Guest: Aleric Heck | Show Notes: socialmediaexaminer.com/680

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Transcript

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0:00.0	Hey there, Mike Stelzner, before we get started with today's podcast, picture this.
0:05.5	While your peers are struggling with basic chat GPT prompts, you're the marketer everyone turns to for AI solutions.
0:13.1	You're automating tasks that used to take hours, creating stunning visuals in minutes, and analyzing data like a pro.
0:22.8	This, my friends, is not a fantasy.
0:29.5	It's exactly what's happening to marketers in the AI Business Society. When you join the AI Business Society, you get monthly live training from leading experts, real world examples you can
0:35.2	implement immediately, and a community of innovators pushing the
0:39.4	AI boundaries. Don't let this moment pass you by. Visit social mediaexaminer.com slash AI and start
0:47.2	your AI transformation today. Before we get on to today's show, here is something that might surprise you. Every marketer
0:55.7	using AI is at one of four distinct readiness levels. Here's what's scary. Most marketers
1:02.9	they have no idea which level they're actually at. While you're wondering what AI skill
1:08.1	to tackle next, your competition is already a couple steps ahead of you
1:12.2	because they have a clear roadmap. They know exactly what to focus on because they understand
1:17.2	their AI readiness level. The difference, they took our free AI readiness assessment. It doesn't
1:23.3	just tell you where you stand. It gives you a personalized 30-day plan designed specifically for your
1:29.1	level. Stop guessing, start progressing, find your AI readiness level in just a few minutes by visiting
1:36.2	social media examiner.com slash AI assessment. Again, social media examiner.com slash AI assessment. Pause this podcast. Take the assessment right now.
1:52.5	Welcome to the social media marketing podcast, helping you navigate the social media jungle.
1:59.0	And now here is your host, Michael Stelzner.
2:02.9	Hello, hello, hello.
2:04.1	Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner.
2:10.4	I'm your host, Michael Stelzner, and this is the podcast for marketers and business owners
2:14.9	who want more exposure, more leads, and more sales. Have you created video
	...

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