4.6 • 10.8K Ratings
🗓️ 6 March 2019
⏱️ 22 minutes
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0:00.0 | Hello, welcome to the client show on the Vox Media Podcast Network. |
0:14.7 | This is a special mini episode and it's a mini episode to introduce you to Switched |
0:19.6 | on Pop, which is going to be a new podcast in the Vox Podcast Pantheon. |
0:24.5 | Among the missions that we talk about internally is a sort of two-sided mission around what |
0:29.6 | people like to call hard news and soft news. |
0:32.2 | So hard news is like healthcare and what's going on overseas. |
0:37.0 | This stuff that we often think of as important, but it's complex and boring. |
0:42.3 | When it comes to hard news, our mission at Vox has been, it's not complex, it's clear |
0:47.2 | if you understand it. |
0:48.2 | It's not boring, it's important. |
0:50.5 | If you do it right, you can feel it. |
0:53.8 | It actually is interesting. |
0:54.8 | I think I tried to do that, hopefully, occasionally with success on this podcast. |
0:59.5 | We have this other side of it too, which is on the cultural side, the soft news side, |
1:03.9 | arts, music, etc. |
1:05.5 | Taking things that often are not seen as important but are seen as intuitively appealing. |
1:09.0 | It's like the opposite. |
1:10.5 | People believe that they're interesting, but they don't believe they deserve a lot of serious |
1:14.2 | inquiry. |
1:15.2 | And say, no, no, they are important. |
1:17.4 | They're reflecting important parts of our culture. |
1:19.4 | They're reflecting important parts of ourselves or reflecting important parts of what is |
... |
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