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Marketing School - Digital Marketing and Online Marketing Tips

Poor Onboarding Will Destroy your Retention. Here's Why (& What To Do About It) | Ep. #1607

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 1 January 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It) In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It). [00:35] Onboarding is about more than just software; it’s about products and services too. [01:04] If customers aren’t happy with your onboarding, they won’t keep coming back. [01:22] How to create a successful onboarding experience. [02:12] Why poor onboarding is the biggest contributor to churn. [02:45] Metrics to look at to better understand onboarding. [03:35] Neil’s onboarding experience with Conversion Rate Experts. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Amplitude Conversion Rate Experts   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.3

instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your page speed time.

0:28.5

The faster your website loads,

0:30.0

the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.5

And one easy way to do it is use the host

0:39.9

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School.

0:53.0

I'm Eric Sue.

0:54.0

And I'm Neil Patel.

0:55.0

And today we're going to talk about poor onboarding

0:58.0

and how it will destroy your retention.

1:00.0

And we're going to talk about why and what to do about it. So Neil, you want to kick it off?

...

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