In American politics, pretty much all roads lead back to race.

Culture war is a term that means nothing to anyone who are not deeply involved in politics.

Welcome to Floco X-Wrestth React, where you break down political ads and media. Explain

with people behind them or trying to accomplish and decide whether or not they did a good job.

I'm Dan Pfeiffer, former communications actor Barack Obama.

And joining me today is Medi Hassan, post of the Medi Hassan show and MSNBC and PECAC,

an author of the upcoming book, Win Every Argument, which is available for pre-order now.

Medi, welcome to Political Experts React, it's great to see you.

Thanks for having me down. I wanted to have you on for a long time now, you were someone who I think

is a very insvasive, critic of political messaging, but democratic and Republican.

But you've also written a book. Tell us a little about your book.

So the book is called Win Every Argument.

Win Every Argument. It's all about teaching, debating, persuading, public speaking.

Because I believe these are skills that can be taught like any other set of skills people.

They're like, you're just born that way. Just not true.

The book is a kind of mixture of how to and memoir.

I hope people can come away and read it and think, you know what?

I'm confident enough now to debate my friend or neighbor or colleague at work.

It's aimed at a mass audience to say, you know what?

Don't think this stuff is off limits to you because we can all do it.

All right, well, let's judge these ads for about to watch.

And the kind of thing I said, whether you think people are running the ads,

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