And now, a message from Google. The spirit of innovation is deeply ingrained in America,

and Google is helping Americans innovate in ways both big and small. Central Texas Regional Mobility

Authority is using Google AI to create smarter tolling systems and improve traffic flow for Texans.

This is a new era of American Innovation. Find out more at G.co slash American Innovation. Good morning. I'm Jake Sherman and welcome to The Daily Punch, brought to you by Punchball News.

It is Thursday, October 24th, 2024. Let's get into the mix. Here are your Washington headlines of the day.

Number one, political ad shift to streaming in the cord-cutting era. Number two,

McConnell and Tillis lead a charge against the leadership overall and the Blue Dogs endorse three

Democrats. Let's get into it. What a great top story in Punch Bowl News this morning by Mel Zanona.

With 12 days until Election Day, Mel points out that with linear TV

on a slow death march, it's not just broadcast media that's scrambling to adapt to the changing

environment. Political campaigns, candidates, and organizations that have traditionally relied

heavily on cable news to get their message on the airwaves have been disrupted by the growing trend of Americans cutting their cords in favor of streaming services.

This cycle, the top super PACs associated with both House Republicans and Democrats are spending historic sums, roughly $70 million combined to place ads on streaming services. This is according to reporting

and a review by Punch Bowl News. House Majority Pack, which is aligned with Hakeem Jeffries,

the House Minority Leader, and the Democratic leadership has invested more than $30 million

on streaming. CLF, which is linked to Mike Johnson,

has spent nearly 37 million so far double what they spent the previous cycle.

Listen, broadcast TV is still the lion's share of the money that these organizations

will spend, but the goal is to pump their message through a diverse media mix that acts as a

surround sound.

That's according to CLF's president, Dan Constan, for targeted audiences.

So it's not difficult to see a day where streaming dollars are on par or even overtake

...