In Roller Caribbean, I think there's good news, there's great news, and there's surprising news.

And I think Points Choice, when it was announced in October, certainly fit pretty much all three of them.

But now with the formal announcement of what Points Choice is and how you can earn points by cruising on Celebrity and Silver Sea, it certainly checks those boxes again.

I mean, I'm really impressed by what this is.

And if you haven't been following

this real Caribbean group now is going to allow me, beginning at the end of this month, to sail on

a celebrity cruise or a Silver Sea cruise and earn crown and anchor points, also you could go the other

way and go on Royal Caribbean and earn Captain's Club points within celebrity. But for the first time ever,

you're going to be able to go on one of

these other lines and be able to earn points to the program of your choice. Up until now, if you

want on a Celebrity Cruise, you would earn celebrity points. This is a little confusing because

there has been status matching already, where if you're a diamond member in Crown and Anchor

Society, anyone on celebrity,

you would get, I believe, elite status over there.

But your point total would still be zero, if that makes sense.

Anyway, now you can actually earn points in the program of your choice.

I think it's a huge deal, and I think this is something that's really going to be a win-win for both consumers and the company. Because why is Real

Caribbean doing this? It's one reason. I'd say one reason only, but there's the top reason.

The number one reason why somebody at Real Caribbean thought about this is to make the monies.

They were thinking about, look, where, how do we drum up more business? Well, obviously, their

bread and butter has been to, you know, go after the new cruise market,

but there is an established cruiser market, a very loyal one that Royal Caribbean enjoys,

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