Ladies and gentlemen, welcome to a very, very special edition of the Money Mondays, where we normally talk about three core topics, how to make money, how to invest money, how to give away to charity.

We're not doing any of that today because I am giving away my $15 million ranch.

Yes, I'm being dead serious.

It is free to enter.

You can obviously buy a bunch more tickets and there's bundle packages, etc.

And so I decided to interview someone who is fantastic at marketing.

He has a marketing group chat with over a thousand marketers in it.

He has one of the biggest podcasts on the planet.

And so I wanted to go over what's happening with this raffle

and why I came with this crazy idea to give away 103 prizes and $15 million ranch at the same time. We're going to go through that. But first, what I want to do is get a quick 60 second bio from Sean Kelly so we can get straight to the money. Oh, full circle moment. Thanks for having me, Dan. I always tell people you were my first mentor. I joined your mastermind when I was 21, spent half my net worth at the time. And it's the best ROI I've ever had. So thank you, first of all. But yeah, quick bio. I am the host of Digital Social Hour. We're one of the top-ranked podcast in the world, 200 million monthly views. interview all the most interesting people in the world. Started off as a marketing show, actually. We hit number one in marketing and then switch over to the education category.

So that's where I'm out right now.

Why is marketing? in the world started off as a marketing show actually we hit number one in marketing and then switch

over to the education category so that's where i'm out right now why is marketing so important

man it's everything and these days with good marketing you can you can become a celebrity overnight

we were just talking about the clippers and um if you know how to spend money in the right way marketing

can propel your brand to the next level so when you say 200 200 million views a month, how is that happening? Is it the guess? Is it you? Is it a combination? Like, what makes 200 million views happen? It's mainly the guest. So on my show, I have an 80-20 rule. I talk 20% of the time. I like to highlight the guests. And half of that viewership is from my own social media channels. We get about 100 million off my Instagram, YouTube, and TikTok. And then the other 100 million is from Clipper Networks, which are like fan pages that post my content. Wow. So this has become like a machine. Like you're doing a lot of podcasts. I've put a lot of time into it. Why focus so much on the podcast space? The media industry is blown up right now. Podcasts are selling at crazy multiples. It's also really fun, man. It's really fulfilling, interviewing really intelligent people, get to meet the smartest people you can imagine. It makes me really humbled, honestly, talking to some of these people. Our mutual friend, Walter O'Brien, has been on, and man, that guy is smart. The smartest person in the world. Yeah, it's fun. You can make money off it.

Those are the two things I look for these days when I get into a business. So how do you decide? Because I'm sure you're getting bombarded, hundreds of people trying to be on your podcast. How do you decide who's interesting, who's cool, who's smart, who's funny? Like, how do you decide when there's so many options in the world? Yeah, it's getting harder. There's thousands of applications every month right now.

Oh my God. Yeah, it used to be, I used to really have to find people when we first started and we had no views, but now it's the opposite issue. So got a team now doing the vetting, but myself, I still have the final say and all the guests. And for me, followers actually don't matter. And I agree with Gary Vee that followers are becoming more and more relevant these days. People should not be focusing on followers.

They should be focusing on views and engagement. So when I'm studying a guest, I look at what they're talking about and I frame in my head, I'm like, can I make this guy go viral? Can I amplify his message? So someone that's out there, they want to be on your podcast. Like I want to be on the top podcast on the planet. they get a hold of you or your team like how do they go to the process yeah we got a

link on the site if I want to be on the top podcast on the planet. How do they get a hold of you or your team? Like, how do they go to the process? Yeah, we got a link on the site if they want to

apply. I know we share a lot of guests, so happy to send you some people too. But if you're interested, we'll put a link in the video, I guess. So let's say someone's on the podcast. They get interviewed by Sean Kelly and a video does go viral. 67 million views. What do they do the next day?

You need a good funnel. So like, They get interviewed by Sean Kelly and a video does go viral. 67 million views.

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