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I'm your host, Alex San Felipe.

For this episode's guide and resources, please visit podpros.com slash 233.

And now let's get to the episode.

Hi, my name is Dr. Vic.

And today I'm going to be sharing with you three ways that you can align and find the podcast that truly have the audience of who you want to speak to to really expand your message and align with an audience that's looking for someone like you.

Before I can dive in, the first thing I want to share is that, you know, Helen Keller once said that the greatest tragedy to befall a person is to have sight, but not have a vision.

And so the first thing I want to share with you really doesn't have anything to do with podcasting.

It does maybe indirectly.

But it's what's your vision for your practice, your business, and your services that you offer?

What is the why behind it all? Who is the ideal client? Or who is the book or the product

that you created for? Right. Who's that avatar? Now, some may say, why are we even going

this route? This is business advice. It is

business advice, but it's also important when it comes to a marketing strategy, because if you don't

understand this, then what is the purpose of moving forth? We're kind of not really having

strategy. We're not being crystal clear on what we're doing. What's your niche and who do you serve?

And so the reason

why this is so huge is because when you have a vision and you have clarity, it makes choices

so much easier to make because if it doesn't align, then you don't choose. And if it does align

to your vision and your purpose and your niche and your avatar and so forth, then yeah,

you make those choices because it's like, this is giving me a better chance and better probabilities to have more success in that realm. And so when it comes to,

we'll get into why I'm sharing number one as we get to two and three when it comes to this. But to

...