The Art of Podcast Monetization | Doug Sandler

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 4 July 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/234 When it comes to podcast monetization, many of us look in the wrong places to drive revenue with our podcasts. In this episode, Doug Sandler explains 4 often-overlooked opportunities for podcast monetization and how to create a successful strategy that aligns with your values. Don't miss out on the hidden potential of podcasting revenue - it may not be where you expect it, but it's waiting for those who know where to ...

Transcript

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0:00.0	You're listening to Podcasting Made Simple. I'm your host, Alex San Felipe. For this episode's guide and resources, please visit podpros.com slash 234. And now, let's get to the episode.
0:15.0	Hey, my name is Doug Sandler. Thanks for tuning into the video. I think one of the biggest challenges that many people have as podcasters is
0:22.6	that they get caught up in these things, these egometrics. And the egometric for podcasting is,
0:27.1	of course, how many downloads that I have, another egometric is, how many sponsors do I have?
0:32.5	Another egometric might just be, you know, how many episodes do I have out there? And I have to tell you that when it
0:39.5	comes to building, which is the topic of our conversation today, when it comes to building a monetization
0:45.1	monster, you've got to take the egot metric and you've got to take the head trash that makes you
0:50.5	focus on that egot metric and you've got to put it in the trash can because the reality of
0:55.1	it is if you have a podcast that is related somehow to your business or the service that you provide,
1:01.3	you've got to focus, number one, on keeping that active without putting another thing in your toolbox
1:08.3	that is a drain of your resources, your time, your effort, your
1:11.4	energy, and your money.
1:13.3	So how do you do that and have a podcast, especially newer podcasters that are there?
1:19.0	How do you do that and create a message that's relevant, have a service that is connected
1:25.4	to your show, and how do you actually make money at this thing and do it in quick order?
1:31.5	Because many people that get into the podcasting space get in and out so quickly that they've
1:36.7	never given themselves a chance to actually be successful.
1:39.8	And that's because they focus on the egometric oftentimes of how many downloads and
1:44.1	how many sponsors do I have on the show. oftentimes of how many downloads and how many sponsors
1:44.7	do I have on the show. And you do not need either one of those things to be successful at podcasting.
1:51.0	And it's all related to your definition of success. We've been very fortunate with the nice guys on
1:57.0	business podcast. We've done 1,300 episodes. And because I've been doing this for seven years,
	...

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