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SaaS Interviews with CEOs, Startups, Founders

PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 23 July 2022

⏱️ 24 minutes

🧾️ Download transcript

Summary

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Transcript

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0:00.0

Before you guys broke 40 million bucks in ARR, you're over 100 million now today, right?

0:04.5

I can't comment on revenue.

0:06.7

Those are public.

0:07.8

That 100 million number you guys put out in press release, I believe.

0:12.7

You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:21.7

If you'd like to subscribe, go to gitlatka.com.

0:25.8

We've published thousands of these interviews, and if you want to sort through them

0:29.3

quickly by revenue or churn, cack, valuation, or other metrics, the easiest way to do that

0:34.8

is to go to getlatka.com and use our filtering tool.

0:38.2

It's like a big Excel sheet for all these podcast interviews.

0:41.3

Check it out right now at gitlatka.com.

0:45.9

Hey folks, my guest today is Steve Hartert.

0:48.4

He's the vice president of enterprise operations at Jotform with responsibilities that include

0:52.0

marketing, brand, and corporate partnerships.

0:54.4

Before, Jot, for me, as president at Hartton and Associates, a marketing consultancy that work with B2B

0:58.4

and B2C SaaS companies. He's got more than 30 years of experience in the space with companies

1:02.8

like the Walt Disney Company Ministry of Transport in Australia and Blue Cross CA.

1:07.8

All right, jotform.com. Steve, you're ready to take us to the top?

1:11.7

Let's go for it.

1:15.8

Now, just as you'll understand the origin story here, you were not an original co-founder,

1:16.1

right?

1:17.0

How did you get involved?

...

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