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Seattle Now

(Please come) ‘Back to Starbucks’

Seattle Now

KUOW News and Information

Daily News, News

2.4613 Ratings

🗓️ 28 October 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

The name of the game at Starbucks lately has been speed. But the company has been losing customers over the last few years, prompting new Starbucks CEO Brian Niccol to champion a new vision: ‘Back to Starbucks’.

We hear from listeners about why they’ve stopped going visiting our local coffee giant and talk with Puget Sound Business Journal reporter Joey Thompson about the company’s pivot. 

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Transcript

Click on a timestamp to play from that location

0:00.0

These days, there's so much news.

0:01.8

It can be hard to keep up with what it all means for you, your family, and your community.

0:06.4

The Consider This Podcast from NPR features our award-winning journalism.

0:10.7

Six days a week, we bring you a deep dive on a news story and provide the context and analysis that helps you make sense of the news.

0:17.5

We get behind the headlines.

0:19.4

We get to the truth.

0:22.3

Listen to the Consider This podcast from NPR. Hey, hey, good morning. It's Paige Browning. It's Monday. This is Seattle now.

0:32.3

The name of the game at Starbucks lately has been Speed. To some customers, grabbing a drink has

0:37.3

felt more like a conveyor belt than visiting a favorite cafe.

0:41.3

But the CEO is now questioning that strategy because Starbucks sales are down according to recent financial earnings.

0:49.3

We need to fundamentally change our recent strategy.

0:51.3

Back to Starbucks is that fundamental change. That's new Starbucks CEO,

0:56.4

Brian Nicol. In a minute, we'll hear from some of our listeners about why they've stopped going to

1:01.3

Starbucks and talk with Puget Sound Business Journal reporter Joey Thompson about the company's next

1:07.2

pivot. But first, here's what's coming up this week.

1:25.6

Seattle readers have a beautiful new space to visit today. The Green Lake Library reopens with a party at 10 a.m. today after 20 months of renovations. It's going to be

1:30.2

loud in the library for today. There's live music, tours from the architect, and a pop-up bookstore

1:36.2

until noon. The Green Lake Branch is a historical landmark. It first opened in 1910. And if you plan

1:43.1

to visit the islands this winter, get ready if you want to reserve a ferry

1:47.0

spot, reservations open at 10 a.m. tomorrow for the Anacortis San Juan Islands and Port Towns

1:52.8

and Coopville routes. A reservation is not a ticket onto the ferry. You have to buy that

1:58.1

separately, but Washdot strongly recommends people reserve a

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