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The Futur with Chris Do

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 29 January 2026

⏱️ 75 minutes

🧾️ Download transcript

Summary

In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper fulfillment and clarity. Chris reflects on his own journey through financial security, meaning, and redefining success beyond money. Together, they explore how scarcity thinking shapes decisions and why authenticity compounds over time. The discussion sets the foundation for choosing purpose-driven work that can sustain decades, not just seasons. Timestamps (00:00) — Intro (05:56) — Discovering financial security changes motivation entirely (10:31) — Why pursuing meaning creates money naturally (15:24) — Letting go of outcomes to regain creative freedom (21:37) — How childhood patterns shape adult decision making (28:12) — The danger of living for others’ expectations (34:48) — Why mastery requires long-term commitment and patience (41:26) — Redefining success beyond traditional career milestones (48:55) — Teaching children autonomy, respect, and resilience (56:34) — Breaking scarcity mindset through intentional life design (01:04:12) — Building a life you never want to retire from (01:12:46) — Final reflections on infinite games and fulfillment Check out today's guest, Jodie Cook: LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/jodie-cook/⁠⁠⁠ YouTube: ⁠⁠⁠https://www.youtube.com/@Jodie_Cook⁠⁠⁠ Websites: ⁠⁠⁠https://www.jodiecook.com/⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/jodie.cook_/?hl=en⁠⁠ Check out The Futur: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X : ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Okay, I have a question for you then. If you're looking back to your younger self and you want to

0:05.6

give that perspective when you weren't quite capable of hearing something like this, how would

0:10.5

you tell them to play the long game? I would say think for a long, long time before you get into

0:16.4

something and then be prepared to do it forever. I would say, don't start a business that you do

0:25.4

want to sell, start a business that you never want to sell. I would say with human beings and

0:32.4

with a lot of relationships, I don't even think, I don't even think I'm playing a game with people. I think I don't actually

0:38.3

think of it as a game because you just, you're just hanging out, you're just making friends.

0:43.9

But I think that the, I quite like the idea of like, just don't mess up. Like, just don't,

0:49.5

if you've got a friendship that you can preserve, then just preserve it, like do the right thing and don't.

0:56.7

I think it always actually comes down to just literally being real. You know when someone's not

1:00.8

being real because they're trying to kind of get something out of you prematurely or they're

1:04.5

not really thinking something through. And then you're like, mate, be real. So I feel like

1:09.2

earlier on I would have talked to more people like I was

1:13.5

just talking to my best friend, like clients and everything else. I feel like I probably put on

1:18.8

a bit more of a front for a long time because I believed that was how you made sales or

1:27.3

that was how you ran a business

1:28.2

when really I could have got that right earlier.

1:34.7

All right, Jody. I'm back from Las Vegas and as the slogan says what happens in Vegas

1:39.1

stays in Vegas but one thing that will travel with me outside of Vegas is my skin's wrecked,

1:46.1

my throat's jacked. So with that, let's get into the episode. What are we talking about today? We are talking about how to play

1:50.7

the long game. And as context for this, I feel like in our conversations together, we've realized

1:57.6

that both you and I think very long term. And I feel like not everyone does. And I want to

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