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Marketing School - Digital Marketing and Online Marketing Tips

Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 10 June 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses of a Barbie-themed party, and the effectiveness of eavesdrop marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250,000 cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work? (01:00) Pixar is laying off 14% of its workforce as Disney scales back content (01:26) Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash (03:58) Discussion in how to build community (08:45) How the Barbie Movie Cost me $10,000 (11:58) Do fake podcast ads work? (13:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

There's too much content that's being created and there's too much crap content and it's also why Disney laid off 14% of its workforce from Pixar, right?

0:08.4

It's just people are just getting way too much content these days.

0:12.0

I don't think people want all this content

0:15.8

instead they just want quality content. The same goes whether it's

0:18.7

streaming TV or social content people are just tired of crap, and crap doesn't do well anymore.

0:24.8

Speaking of not crap, what about this liquid death thing you have over here?

0:28.2

Dude, the liquid debt, do you see the competition that they're doing, the giveaway?

0:31.5

No. They're giving away a functional $400,000 fighter jet

0:36.5

or a briefcase full of $250,000.

0:39.2

First off, I feel that it should be a $400,000 fighter jet or $400,000 in cash, not $250.

0:46.6

Maybe the fighter jet was cheaper and then they're saying it's valued at 400, you know? But the problem with the fighters,

0:53.8

and they have this in disclaimer,

0:55.1

you have to pay for your own fuel, parking,

0:56.8

maintenance, pilot, etc.

0:59.0

So the fighter jet isn't practical

1:00.9

because A, most people can't fly. B, no one knows where to park that thing because you

1:04.6

got to pay for parking at an airport which adds up. And C, it's just another additional

1:10.2

monthly expense that most people can't afford in this economy.

1:13.8

So everyone's gonna take the 250.

1:15.7

I bet you, whoever wins this, is gonna take the $250,000 in cash

1:20.3

and no one's gonna wanna take the fighter jet

1:21.9

and they're gonna be left with it or they're to have to figure out how to give it away.

...

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