Outreach Secrets: Winning Tactics to Engage Decision Makers

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 8 June 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Challenges of Reaching Decision-Makers (01:14) Using LinkedIn to Connect with Decision-Makers (06:31) Establishing Credibility through Podcasting (09:25) Building Awareness through Client Interviews and LinkedIn Articles (12:59) Using AI Chatbots as a Foot in the Door Strategy (16:26) Harnessing the Power of Client Testimonials and Referrals Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	If you're looking to hire additional marketers for your team, there's no better place to look than, well, hiring near shore, hiring offshore.
0:08.6	And we found that we've hired amazing creative people, we've hired amazing people
0:13.4	that can help with execution in the marketing side,
0:15.9	whatever it is that you're looking for exactly.
0:18.0	We are helping with that.
0:19.0	We have recruiters from our side.
0:20.6	All you have to do is go to marketing school.
0:22.4	I.O. slash hire. Once again, it's marketing school
0:25.0	that I.o slash hire.
0:27.0	Fill out the information in terms of what you need,
0:29.0	and then we'll have our recruiters reach out to you to help you
0:31.0	with the placement.
0:32.0	And it should be great for you at the end of
0:34.1	day because you're going to save a lot of money and you're going to get the help that you need.
0:37.4	So you're going to get help from a cost standpoint and also an execution standpoint as well.
0:42.8	So again, marketing school that I.O slash hire and we'll see you inside.
0:46.4	All right, so we have a little treat for you.
0:48.0	So this is a coaching call from the agency owners association.
0:52.4	This is a group that Neil and I have for
0:54.8	agency owners to help you grow faster. So if you're the agency space you are a
0:58.6	services business, this is applicable to you. It's a little preview of a
1:01.6	call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.
	...

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