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Marketing School - Digital Marketing and Online Marketing Tips

How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 11 June 2024

⏱️ 16 minutes

🧾️ Download transcript

Summary

In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experience, the role of brand searches, and the potential of programmatic SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign (01:00) How SEOs hijack Reddit (02:39) The Impact of Google's Search Leak For Businesses (03:53) Google responds to leak: Documentation lacks context (12:03) Do brand searches drive SEO up exponentially? (14:08) Perplexity AI's big SEO campaign (17:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

This person Nadia curdazzi, so she said I've just discovered how SEO agencies hijack

0:06.9

Reddit for their clients and this is not necessarily something that's crazy new, but here's what they do.

0:11.5

They find relevant sub-redits and so everyone should know now.

0:14.6

Reddit actually drives a lot of, they're getting a lot more traffic from Google,

0:19.1

both Reddit and Cora. And so here's what they do.

0:23.0

They find relevant subreddits, okay?

0:25.6

Okay.

0:25.8

So maybe one Reddit, subreddit might be on, let's say,

0:30.0

Healthy Food, right?

0:31.8

Then they post a question using this format.

0:34.2

What's the best tool for sleeping or something?

0:38.2

Or what's the best SAS tool or agency for X, Y, and Z, right?

0:42.6

After two to three days, they edit the original post,

0:44.8

so after it gets a lot of reach,

0:46.1

and then they add the link back to their client's site.

0:48.4

And that's how they hijack the traffic.

0:50.4

And so that's interesting.

0:52.1

I mean, that's C, but that's another one of these

0:54.1

short-term hacks right you're better off just trying to be useful at the end of the

0:57.8

day dude I totally agree with you you're better off trying to be useful in the long

1:01.2

run but hey some of these hacks if you're scrappy and you're just trying to be useful in the long run. But hey, some of these hacks, if you're scrappy and you're just trying to do whatever to get revenue, great, use them. But just in the long run focus on what's really going learned the hard way when we started out in SEO and marketing

1:18.1

is we used to do a lot of these hacks that would provide short-term results and we spent

...

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