Managing Your Author Business Over The Long Term With Tracy Cooper-Posey

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 30 October 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? Tracy Cooper-Posey gives her tips. In the intro, Authors Guild results [The Hotsheet]; more Promo Stacks with Written Word Media; Amazon's robot [BBC]; Amazon's generative image AI for products [Venture Beat]; Shutterstock's […]

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Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:09.0	bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.
0:17.0	You can find the episode show notes, your free author blueprint and lots more information at thecreativepen.com.
0:25.5	And that's Penn with a double N. And here's the show.
0:31.1	Hello, creatives. I'm Joanna Penn. And this is episode number 721 of the podcast and it is Saturday the 28th of October
0:40.4	2023 as I record this. In today's show I'm talking to Tracy Cooper Posi about how writing memoir
0:48.3	helped her reboot her fiction and her writing routine after medical treatment, how it's
0:54.0	time to stop the madness in terms of
0:56.4	the indie author industry, why you need to pick your direction and then take steps towards
1:01.3	that instead of trying to do everything, which books age and which are worth revitalising in
1:07.5	your backlist, dealing with discouragement, surviving hard times, and using an
1:12.5	author platform and email list for marketing rather than paid ads. So yes, lots to cover in today's show,
1:20.2	and that's coming up in the interview section. In publishing and book marketing things, Jane Friedman breaks down the latest Authors Guild survey results in her hot sheet newsletter.
1:34.3	One of the interesting findings, when self-pub authors start out, they tend to earn exceptionally little compared to those getting traditional deals or advances, which makes sense.
1:48.2	But if the self-published author keeps going and becomes established, if they can hit the five-year
1:55.3	mark as far as this survey, they are likely to out-earn their traditional counterparts. So there was lots in this
2:03.4	breakdown, but I thought this was really quite true. And so I wanted to mention it. And because the
2:10.0	business model is so different between traditional and indie, and that often stops a lot of
2:16.0	traditionally published authors from going indie because they
2:20.0	can't really understand how the business model works but this is it and I mean talk about it with
2:25.1	Tracy today and we often talk about it but when the if the author keeps going if you keep writing
2:31.1	books if you keep reaching readers building an an email list, at about five years,
	...

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