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The Creative Penn Podcast For Writers

Managing Your Author Business Over The Long Term With Tracy Cooper-Posey

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8745 Ratings

🗓️ 30 October 2023

⏱️ 59 minutes

🧾️ Download transcript

Summary

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? Tracy Cooper-Posey gives her tips. In the intro, Authors Guild results [The Hotsheet]; more Promo Stacks with Written Word Media; Amazon's robot [BBC]; Amazon's generative image AI for products [Venture Beat]; Shutterstock's […]

The post Managing Your Author Business Over The Long Term With Tracy Cooper-Posey first appeared on The Creative Penn.

Transcript

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0:00.0

Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

0:09.0

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

0:17.0

You can find the episode show notes, your free author blueprint and lots more information at thecreativepen.com.

0:25.5

And that's Penn with a double N. And here's the show.

0:31.1

Hello, creatives. I'm Joanna Penn. And this is episode number 721 of the podcast and it is Saturday the 28th of October

0:40.4

2023 as I record this. In today's show I'm talking to Tracy Cooper Posi about how writing memoir

0:48.3

helped her reboot her fiction and her writing routine after medical treatment, how it's

0:54.0

time to stop the madness in terms of

0:56.4

the indie author industry, why you need to pick your direction and then take steps towards

1:01.3

that instead of trying to do everything, which books age and which are worth revitalising in

1:07.5

your backlist, dealing with discouragement, surviving hard times, and using an

1:12.5

author platform and email list for marketing rather than paid ads. So yes, lots to cover in today's show,

1:20.2

and that's coming up in the interview section. In publishing and book marketing things, Jane Friedman breaks down the latest Authors Guild survey results in her hot sheet newsletter.

1:34.3

One of the interesting findings, when self-pub authors start out, they tend to earn exceptionally little compared to those getting traditional deals or advances, which makes sense.

1:48.2

But if the self-published author keeps going and becomes established, if they can hit the five-year

1:55.3

mark as far as this survey, they are likely to out-earn their traditional counterparts. So there was lots in this

2:03.4

breakdown, but I thought this was really quite true. And so I wanted to mention it. And because the

2:10.0

business model is so different between traditional and indie, and that often stops a lot of

2:16.0

traditionally published authors from going indie because they

2:20.0

can't really understand how the business model works but this is it and I mean talk about it with

2:25.1

Tracy today and we often talk about it but when the if the author keeps going if you keep writing

2:31.1

books if you keep reaching readers building an an email list, at about five years,

...

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