On this episode of The Jon Gordon Podcast, I sit down with Robbie Emery, the Director of Character Development for the University of Michigan football team and a truly remarkable leader behind the scenes. For nearly a decade, Robbie has poured his heart into helping transform Michigan’s program, cultivating a culture of faith, service, unity, and readiness that’s simply inspiring.

We talk about Robbie’s unique journey—how a move to Michigan, a chance connection, and a willingness to serve (even picking up water bottles at practice) led to his life-changing role with the Wolverines. Robbie opens up about the real power of focusing on the team over the individual, and how faith and strong character have become the secret sauce behind Michigan’s success on and off the field.

We dive into what it means to truly serve others, to be ready for the moments when opportunity knocks, and why it’s the little things—the small acts of consistency and kindness—that open the biggest doors in life. Robbie also shares stories from his new book, “Pick Me,” and reveals how staying prepared can create miracles, whether you’re a student-athlete, business leader, or anyone chasing growth.

This conversation is packed with wisdom, heart, and practical takeaways for anyone looking to make an impact—from the locker room to the boardroom. If you want to become the person who’s ready when life shouts “Pick me,” this episode is for you.

About Robby,

Robby is a pastor with nearly 25 years of experience serving his local community. His leadership journey extends beyond the pulpit, as he has also served as a special advisor to the Michigan Football team and as the executive assistant to head coach Jim Harbaugh. Currently in his 10th season, Robby serves as the Director of Character Development for the University of Michigan Football team, where he plays a vital role in instilling integrity, teamwork, and a championship mindset in players and staff. His approach to character development combines faith, family, and football to create a culture of unity and purpose. In addition to his work with Michigan Football, Robby is a trusted mentor and coach to executives both nationally and internationally. His passion for leadership and personal growth has made him a valued advisor to leaders from various industries. Robby has been married to Danielle for over 25 years, and together they have three teenage children—Ava, Brie, and Silas. His commitment to his family and community continues to inspire those around him, both on and off the field. For bookings and engagements, please contact Robby at [email protected].

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