Air & Anchor - Being Authentic with Customers
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 18 November 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“Let's not make this one hour ruin the other twenty-three” that's the philosophy that the founders of Air & Anchor a build into their jewelry design. In part 2, Rachel and Omar Ajaj, Co-Founders of Air & Anchor, mention they try strive to be transparent while telling their stories to people.
One of underlying things that people don't see when looking at a brand is the work it takes to get to product made. According to them, a brand needs to share with the customer all the extra things a brand does in the backend for that consumer.
Also, the brand always tries to create products that they themselves love while following up with the customer for feedback. In their design strategy, Omar and Rachel first sketch down pieces then give them to artisans who further carve and create the jewelry.
They discuss:
* Being authentic with customers
* The philosophy around the jewelry
* Designing and manufacturing process
* Air & Anchor charms
* What next
Join Ramon Vela, Rachel, and Omar Ajaj as they break down the inside story on The Story of a Brand.
For more on Air and Anchor, visit: https://airandanchor.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by StoreYa.
If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING
Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...
They are a Google & Facebook Partner that supports over 400,000 merchants!
To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story
*
This episode is also brought to you by Justuno.
Worried about hitting your revenue goals this month?
Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.
Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.
Justuno helps you convert more website visitors into sales.
Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.9 | And I kind of feel like the consumer needs to know this stuff. |
| 0:24.8 | They need to know that you're going the extra mile. |
| 0:26.9 | So I appreciate you saying that. |
| 0:28.9 | Yeah, and I think you hit it on the head. |
| 0:31.2 | You know, and I'll just put it bluntly, if we truly gave a shit about margins, we wouldn't |
| 0:36.9 | make anything we do here. |
| 0:38.3 | You know, to your point, the way brands create their products, the way, the thought process, the retail price you try to hit, you know, a lot of these products aren't there. |
| 0:49.3 | We're not making hand over fist on anything. You know, we call it kind of fair pricing at the end of the day. |
| 0:59.4 | We know from a consumer, you're not going to get a better product at that price point for what we're putting out, you know, whether it's our aprons or our jewelry. |
| 1:06.4 | If managing your ads drives you crazy and you're all about automating your ecom business, |
| 1:11.7 | then you have to give Storia a try. |
| 1:14.6 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram |
| 1:18.8 | without you having to do anything. |
| 1:22.1 | Their powerful AI will optimize your campaigns 24-7, delivering the best ads to the right customers. |
| 1:28.5 | They're a Google and Facebook partner that supports over 400,000 merchants. |
| 1:33.2 | That's 400,000. |
| 1:35.0 | To get started and enjoy a 33% discount for the first month, |
| 1:39.4 | simply visit storia.com forward slash story. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.