Philly Pretzel Factory and the power of bulk orders

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 22 April 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Dan DiZio, cofounder and CEO of Philly Pretzel Factory, a Philadelphia-based snack concept with more than 170 locations primarily in the East Coast. Philly Pretzel Factory has achieved broad appeal with its paperclip shaped pretzels and wide variety of dips, and it’s especially found success with its Party Trays, which have been hugely impactful in getting the word out about the brand at parties, sporting activities, meetings, and more. Dan joined the podcast to talk about how Philly Pretzel Factory has essentially become a wholesale provider with its bulk pretzel orders and why that strategy has been such successful grassroots marketing for the brand.

In this conversation, you’ll find out why:

You should never doubt your entrepreneurial instincts
There is incredible power in bulk orders
There’s no better marketing than free food
You shouldn’t miss the marketing opportunity that is national food holidays
Franchisees today want operational simplicity

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Nation's Restaurant News is launching the 2025 Menu Masters collaboration video series,
0:05.0	and this season is our most exciting yet.
0:08.0	Join us behind the scenes as the 2025 Menu Master's award-winning chefs from Chili's Grill and Bar,
0:14.0	Wendy's True Food Kitchen, Fuzzies Taco Shop, Iron Hill Brewery & Restaurant,
0:19.0	and Digital Innovator Alexandra Lourdes,
0:21.6	team up with top students from Johnson and Wales University for a live culinary collaboration.
0:27.6	Their goal is to create a unique menu to be served only at the Menu Master's celebration,
0:32.6	sponsored by Ventura Foods on May 17th in Chicago.
0:36.6	Make sure you subscribe now to the Menu Master Masters YouTube channel and don't miss an episode.
0:41.6	For more info on the Menu Masters celebration, visit Menomasters.com.
0:46.0	Hey there, welcome to Takeaway with Sam Okas, a podcast from Nation's Restaurant News.
0:50.5	I am Sam Okas, editor-in-chief here at NRN, and this is the show where I give you an all-access
0:55.4	pass to the restaurant industry's most influential decision-makers. This week, I'm talking
1:00.5	with Dan DeZio, the co-founder and CEO of Philly Pretzel Factory. It's a Philadelphia-based
1:06.8	snack concept with more than 170 locations primarily in the East Coast.
1:12.4	Philly Pretel Factory has achieved broad appeal with its paperclip-shaped pretzels and its
1:17.5	wide variety of dips. And it's especially found success with its party trays, which have
1:22.9	been hugely impactful in getting the word out about the brand at parties, sporting activities,
1:28.3	meetings, and more. Dan has been in the pretzel business since he was in middle school,
1:33.2	seriously. He's had a fascinating entrepreneurial journey over the course of more than four decades.
1:38.4	And he joined the podcast to talk about how Philly Pretel Factory has essentially become a wholesale provider with its
1:45.1	bulk pretzel orders, why that strategy has been such successful grassroots marketing
	...

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