Jamba’s chief brand officer on the art and science of a new store prototype

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 15 April 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Nathan Louer, chief brand officer at Jamba, the legacy smoothie bowl concept that is one of seven brands in the GoTo Foods portfolio. Nathan declares that Jamba is on the comeback trail, and a big part of that comeback is the just-announced new store prototype called Hello Sunshine, which updates the Jamba aesthetic but also the experience leveraging self-order kiosks, digital marketing screens, and streamlined store layouts. It also provides strategic cost efficiencies and financial incentives for franchisees. Nathan joined the podcast to talk about the art of designing a new store prototype and why finding efficiencies isn’t always about drastic change.

In this conversation, you’ll find out why:

If you’re looking for a refresh, start with your roots
Even if you go back to your roots, your brand refresh requires newness and innovation
How you make guests feel is as important as the product they consume
Great hospitality transcends convenience of an experience
You can’t go halfway on brand evolution
Efficiency doesn’t always require blowing the model up for cost savings

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Nation's Restaurant News is launching the 2025 Menu Masters collaboration video series,
0:05.0	and this season is our most exciting yet.
0:08.0	Join us behind the scenes as the 2025 Menu Master's award-winning chefs from Chili's Grill and Bar,
0:14.0	Wendy's True Food Kitchen, Fuzzies Taco Shop, Iron Hill Brewery & Restaurant,
0:19.0	and Digital Innovator Alexandra Lourdes,
0:21.6	team up with top students from Johnson and Wales University for a live culinary collaboration.
0:27.6	Their goal is to create a unique menu to be served only at the Menu Master's celebration,
0:32.6	sponsored by Ventura Foods on May 17th in Chicago.
0:36.6	Make sure you subscribe now to the Menu Master Masters YouTube channel and don't miss an episode.
0:41.6	For more info on the Menu Masters celebration, visit Menomasters.com.
0:46.2	Hey there, welcome to take away with Sam Okas, a podcast from Nation's Restaurant News.
0:51.0	I'm Sam Okas, editor-in-chief here at NRN, and I'm coming at you from Phoenix, where I am
0:55.8	excited to be a part of the 2025 restaurant leadership conference. This is the show where I give you
1:00.6	an all-access pass to the restaurant industry's most influential decision-makers, and I'll be
1:05.4	linking up with several of those decision-makers here this week. Stay tuned for more of those conversations.
1:12.7	This week I'm talking with Nathan Lauer, the chief brand officer for Jamba, the legacy
1:17.7	smoothie and bowl concept that is one of seven brands within the go-to foods portfolio.
1:23.4	Nathan declares that Jamba is on the comeback trail, and a big part of that comeback is the
1:28.3	just-announced new store prototype called Hello Sunshine, which updates the Jamba
1:33.6	aesthetic, but also the experience leveraging self-order kiosks, digital marketing screens, and
1:40.0	streamlined store layouts. It also provides strategic cost efficiencies and financial incentives
1:46.1	for franchisees. Nathan joined the podcast to talk about the art of designing a new store
	...

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