JARS By Dani - Give Jars & Cakes. Make friends. Simple.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 February 2023

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Dani says, "many people are putting desserts in jars now, but nothing looks like mine. Because it's labor intensive. They are hard to make. It is difficult. This is not an easy company to figure out how to scale, but I didn't want to compromise on the product. I wanted it to look this way, and I wanted to taste this way."

Today, we interview Dani Beckerman, Founder of JARS By Dani. Jars by Dani started when founder Dani Beckerman wanted to share her love for baking. She came across a mason jar in a craft store and was driven to develop the next new dessert obsession. Something delicious and beautiful—that looked as good as it tasted. So she experimented with recipes until successfully creating her signature line of jars.

Join Ramon Vela and Dani Beckerman as we break down the inside story of JARS by Dani on The Story of a Brand.

For more on JARS By Dani, visit: https://www.jarsbydani.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

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Transcript

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0:00.0	What do you think has been, you know, I don't know, maybe the secret sauce to that longevity?
0:08.6	It's the product.
0:10.6	It's our commitment to quality and the commitment to creating an absolutely delicious product.
0:18.0	So, you know, you're getting them.
0:19.7	And not only do they look beautiful, you know,
0:21.8	they really catch your attention on social media, on the website, you're like, oh, that looks
0:25.9	really beautiful. I want to gift that to someone or I want to have them for myself. And then
0:30.2	you get it and they taste amazing. So people use them again and again and again. I think they
0:36.4	have really great experiences with it.
0:38.6	You know, they give it to a friend.
0:39.8	Their friend absolutely loves it.
0:41.3	They give it to a client.
0:42.5	They hear back the next day with a rave review.
0:44.8	And then they keep ordering them.
1:03.9	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:09.5	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:11.4	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, so you
1:16.1	can decide which products are worth buying and which brands are worth supporting.
1:24.2	Danny says, a lot of people are putting desserts in jars now, but nothing looks like mine because it's labor intensive.
1:32.8	They're hard to make.
1:34.3	It's not easy and it's not an easy company to figure out how to scale.
1:39.4	But I didn't want to compromise on the product.
	...

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