Peter Shankman on the Secret to Getting Media Attention, How to Become a Keynote Speaker, and Why You Should Be Brilliant at the Basics

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 22 January 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wonder how someone builds up enough credibility to become quoted in the media or a regularly booked public speaker? Peter Shankman is a five-time bestselling author, entrepreneur, and corporate speaker. It's been 24 years since he had a typical job after he lasted one week at a magazine. As someone with ADHD, Peter learned later in life the driver behind his "faster than normal" brain and why he couldn't focus at work in the way an office job requires. Today, he travels the world as a speaker educating audiences on two of his favorite topics: how to win at customer service and why Neurodivergent employees need to be celebrated and accommodated. His book, Faster Than Normal is a New York Times bestseller. In this episode, Peter shares what it meant for him to pivot as a speaker during the pandemic and why having so much free time as someone with ADHD was a considerable challenge. He shares what it takes to get the media's attention with insider tips he knows better than anyone as the founder of HARO (Help a Reporter Out), a company he started that helps journalists find sources on deadline. Cision ultimately acquired it. Peter's depth of experience in marketing, social media, and PR has made him an expert on what it takes to make people happy, and spoiler alert: a big bag of M&Ms can sometimes do the trick. We dive into the importance of learning about people and how small personalization touches can impact someone's experience with you or your brand, leave a lasting impression, and build loyalty.

Transcript

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0:00.0	Hi, everyone.
0:08.7	It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,
0:14.3	Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.
0:20.6	I hope you'll pick up a copy because personal branding is for
0:23.9	everyone. It's for the new graduate starting out, the middle manager looking to level up,
0:28.9	the executive who wants to be a thought leader, the entrepreneur starting from scratch.
0:34.2	It's for anyone who wants to pivot or transition into something new. Because having
0:39.4	a strong personal brand means that your name gets dropped in rooms, you're not in, and that
0:44.7	you're thought of for opportunities that other people haven't even heard of yet. So pick up a
0:49.8	copy, and I can't wait to hear what you think.
0:57.1	Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh
1:01.8	career advice with some of my most inspiring and successful friends.
1:05.9	It's professional advice that you can action immediately, whether you're just starting out
1:10.2	in your career or well
1:11.6	on your way. With a massive to-do list and a large cup of coffee, I promise that you can get it
1:17.4	all done and still have time to post about it. My friend Peter Shankman is back on Leave Your Mark,
1:24.7	and if you missed his first episode, it was in season one, which feels like 400 years ago, Peter. But you know I love seeing you and you are always a wealth of wisdom and energy. So welcome back on the show.
1:39.0	That's good. I missed you. I missed you too. For everyone listening, if you do not know Peter Shankman, he is the top
1:46.6	keynote speaker in marketing brand building, social media, and customer service. He's a rock star who
1:52.9	knows everything about social media and then some. He's a five-time bestselling author,
1:57.4	entrepreneur, corporate in-person and virtual speaker. He focuses on customer
2:02.0	service and the new and emerging customer and also the neuroatypical economy. He has three
	...

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