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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Catherine Fisher Shares Linkedin’s Insider Intel on Job Hunting, Networking Hacks, and Why You Need to Cushion Your Career to Be Ready for Anything

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0585 Ratings

🗓️ 25 January 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

Is career cushioning a new Olympic sport? It may as well be. In this special LEAVE YOUR MARK snack segment, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically? Catherine is an established marketing and communications leader and has worked for some of the most notable consumer brands, including Netflix and eBay, with more than 20 years of experience. Currently, she leads the consumer communications strategy for LinkedIn and serves as the company spokeswoman educating and inspiring people on how to think about and grow their careers. You can see her frequently on shows such as TODAY, Good Morning America, and CBS Mornings sharing insights on managing your career. Catherine's newsletter, Career Companion, is published monthly on LinkedIn. In this episode, we cover the following: The best way (and hacks!) to search for a job on LinkedIn. What career cushioning means, and why you need to do it. Why despite increasing economic uncertainty, LinkedIn's new survey has found that most professionals feel confident in their career prospects. Should employees be bold right now and ask for raises? The most important soft skills employers are looking for now. The most in-demand skills employers are seeking out. Why it's about playing the long game of building a career, not solely focusing on your current job. Advice for people on how to network on Linkedin and get mentorship. What company culture means today. The best way to fortify your network. The top three most coveted roles right now. The best way to leave your mark on LinkedIn! And more!

Transcript

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0:00.0

Hi, everyone.

0:08.7

It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,

0:14.3

Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.

0:20.6

I hope you'll pick up a copy because personal branding is for

0:23.9

everyone. It's for the new graduate starting out, the middle manager looking to level up,

0:28.9

the executive who wants to be a thought leader, the entrepreneur starting from scratch.

0:34.2

It's for anyone who wants to pivot or transition into something new. Because having

0:39.4

a strong personal brand means that your name gets dropped in rooms, you're not in, and that

0:44.7

you're thought of for opportunities that other people haven't even heard of yet. So pick up a

0:49.8

copy, and I can't wait to hear what you think.

0:57.1

Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh

1:01.8

career advice with some of my most inspiring and successful friends.

1:05.9

It's professional advice that you can action immediately, whether you're just starting out

1:10.2

in your career or well

1:11.6

on your way. With a massive to-do list and a large cup of coffee, I promise that you can get it

1:17.4

all done and still have time to post about it.

1:22.3

So leave your mark, freshly brewed career advice is obviously a podcast that delivers freshly brewed career advice

1:29.5

every Sunday. But this particular episode is especially chock full of career advice because I'm excited

1:35.8

to welcome Catherine Fisher, who is vice president of integrated data and consumer communications

1:41.5

for LinkedIn to the show. Catherine, I'm so excited to have you on.

1:46.0

Thanks for having me. I'm really excited to be here. And I love your podcast, by the way.

1:50.0

Thank you so much. For everyone listening, Catherine is an established marketing and communications

...

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