Amazing! of the most popular brands of prescription glasses and sunglasses

there's even up to 50% off hearing aids up to 50% off in the optical center sale

don't wait bring the whole family and make the most of it.

Sale offers can't be combined with other current offers.

See in store for T's and C's.

I want to welcome everyone to part two of my read through of Peter Teals 0 to 1.

Let's jump right into it.

In the first episode I read the preface 0 to 1 in chapters 1 2 and 3 chapter 1 was the challenge of the future

chapter 2 was party like it's 1999 and chapter 3 is all happy companies are different.

Today's episode, we're going to start with Chapter 4,

The Ideology of Competition.

Have that up on the screen, I'm just going to jump right in.

The ideology of competition.

Creative monopoly means new products that benefit everybody and sustainable profits for the creator.

Competition means no profits for anybody,

no meaningful differentiation,

and a struggle for survival.

So why do people believe that competition is healthy? The answer is that

competition is not just an economic concept or simple inconvenience that individuals and

companies must deal with in the marketplace.

More than anything else, competition is an ideology,

the ideology that pervades our society

...